We're Back, and the Waitlist Is Gone
Outerview is open to anyone now, no queue, no approval email. Here's what we did over the Finnish summer and what the rest of the year looks like.
Interviews, publishing, AI visibility and the awkward truth about why smart firms stay quiet. Written from what our own experts actually said.
Outerview is open to anyone now, no queue, no approval email. Here's what we did over the Finnish summer and what the rest of the year looks like.
Seven in ten of my viewers find me through YouTube's recommendations, not search or shares. Here's what that means for anyone who thinks their audience is theirs.
The 80/20 rule that powered WWII radio broadcasts still works on LinkedIn: 80% of your content hooks an audience, 20% pushes your agenda. Most people get the ratio backwards.
There's nothing between writing an article yourself and letting AI write the whole thing. The missing middle is talking it out first, and it's the only version I'll put my name on.
A user told us our tool sounded like AI. Turned out every writing sample they'd given us was AI-generated. Here's how we fixed it.
Most AI writing tools ask you to describe your voice. We dug into 50 years of forensic linguistics research instead. Turns out the secret is in the stuff you'd never think to mention.
What worked, what flopped, and the numbers behind both. No drip sequence, no webinar invitations.