The Outerview blog

Everything we learn about getting expertise out of people's heads.

Interviews, publishing, AI visibility and the awkward truth about why smart firms stay quiet. Written from what our own experts actually said.

Latest 31 Jul 2026 · 2 min read

We're Back, and the Waitlist Is Gone

Outerview is open to anyone now, no queue, no approval email. Here's what we did over the Finnish summer and what the rest of the year looks like.

Recent writing

17 posts
24 Jun 2026 · 6 min read

70% of My YouTube Views Come From the Algorithm

Seven in ten of my viewers find me through YouTube's recommendations, not search or shares. Here's what that means for anyone who thinks their audience is theirs.

16 Jun 2026 · 4 min read

The 80/20 Rule for LinkedIn Posts

The 80/20 rule that powered WWII radio broadcasts still works on LinkedIn: 80% of your content hooks an audience, 20% pushes your agenda. Most people get the ratio backwards.

16 Jun 2026 · 4 min read

I Hate Writing. So I Talked This Article Instead.

There's nothing between writing an article yourself and letting AI write the whole thing. The missing middle is talking it out first, and it's the only version I'll put my name on.

1 Jun 2026 · 8 min read

Our User's Writing Samples Were All Written by AI

A user told us our tool sounded like AI. Turned out every writing sample they'd given us was AI-generated. Here's how we fixed it.

7 May 2026 · 8 min read

The Word 'the' Gives You Away

Most AI writing tools ask you to describe your voice. We dug into 50 years of forensic linguistics research instead. Turns out the secret is in the stuff you'd never think to mention.

One email a month. Only what we learned.

What worked, what flopped, and the numbers behind both. No drip sequence, no webinar invitations.

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